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12seconds is shutting down on October 22nd… Fuck October 4, 2010

Posted by Phil Jeudy in startup.
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I received a sad email today…

“Nearly 3 years ago, David Beach and I decided to grab a beer at a local pub and talk about startup ideas.  I told him a dumb idea and he told me about one called 10seconds.  I said, “we should do that one.”  He said, “okay.”  And that was it.  That is until we figured out that 10seconds.tv was already taken.  12seconds sounded pretty good to us too…”

“12seconds is not a failure – it is a life well-lived.  It really is about the journey.  I know this because I’m at the destination. ”

Sol Lipman is a great guy, but this business is not that easy, Loic Le Meur could confirm for sure.

How to get traction, get people using the platform, make the audience growing, making people pay through any freemium offer…

I’m a fan of this kind of tool, and I’m not using it: it shows how hard this video conversation can be tough to develop, maintain, scale.

EXPLORE… that’s what should be done. I would like to have more time to do it… because I think there is a lot of use cases.

Thank you Sol for having tried, and see you very soon!

Last message from Sol:

“You’re thinking, “holy crap I made like 1000 12second videos, what do I do?”  Later this week, we’re going to release a download tool for you to capture those moments in time.  It will be available until we pull the plug – on October 22nd.”

Thank you Sol, I leave them to the Eternity of Internet…


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