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Next Generation Mobile Marketing in Mobile Monday Barcelona! October 1, 2007

Posted by Phil Jeudy in Wireless.

Mobile Monday Barcelona

There is always something happening on wireless area in Barcelona! And something interesting…

Next Mobile Monday there is about Next Generation Mobile Marketing

Rudy De Waele and team brought together an explosive cocktail of some of the hottest start-ups in Europe on the Next Generation Mobile Marketing topic, including Dennis Hettema from Shotcode (Sweden), Roger Fisher from Kaywa (Switzerland) and our own Ignacio Mondine from Daem Interactive (Spain). The topic will be introduced and moderated by Raimo van der Klein coming over from Amsterdam, the Netherlands.

If you’re in Barcelona today: don’t miss the show. Teneis que venir hoy gente del movil!

Raimo van der Klein, Mobminds (Netherlands)
After working in Sales & Marketing for more than 6 years at Nokia(networks and mobile phones) and working the last year as Principal Innovation Manager at the leading Dutch (mobile) operator KPN, Raimo(1973) started June 2007 his own consultancy agency in the field of Strategic Innovation and Online Media(Internet & Mobile). His newly started agency Mobminds (www.mobminds.com) offers “consumer oriented” companies services in the field of Consulting, Workshops and Concept Development. Next to this Raimo is founder of Mobile Monday Ámsterdam (www.mobilemonday.nl) and writes for the leading marketingblog in The Netherlands called Marketingfacts (www.marketingfacts.nl).

Daem Interactive develops image recognition technologies for mobile-marketing and dynamic-advertising. Extensive know-how gained over years of research and development is focused on one concept: one-click to mobile web. Pioneering in the launch of advertisement and logo recognition campaigns, DAEM has helped mayor brands like Vodafone, Grupo Damm and BBVA to be the focus of many camera phones.

ShotCode is the market leader within the mobile barcode scanning space in Europe, Africa and the Americas. A highly innovative and rapidly emerging market that bridges the gap between offline products and online interaction. ShotCode’s customers include: Heineken, Xbox, Jameson Whiskey, Monsterboard, Sony Ericsson, Saatchi & Saatchi, Nokia, Coca Cola and many others. Its technology is supported on over 240 handsets and over 50 million of its codes have been printed.

Highly japanophile, Kaywa added in 2006 the Kaywa Reader, QR Codes and advanced SMS services to it’s portfolio. The success of QR Codes and the Kaywa Reader came even as surprise to Kaywa itself. Kaywa is working now on a mobile and web ecosystem called KIS – Kaywa-Ichiba-Shin (Conversation-Market-Trust) which is heavily based on QR Codes. Some parts of the iceberg can be glimpsed already.


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