Phil Jeudy

I-Play…on my cellphone or not?! August 3, 2007

Promoting mobile games is not that easy…still  not a mass market industry…many marketing investment requested by carriers (from 80 to 90% of this business is made on carriers portals…)…and very low ROI.

I have always been convinced by necessity to organize part of marketing activities on web…for using the power of Internet to deploy a brand, products, and use people to web2wap stuff.

I have learned today a funny operation made by I-Play I wanted to highlight. This kind of initiative is to me very interesting…and I think that this company…and Caroline in France are doing a great job, with surely less ressources that EA Mobile or Gameloft.

After those 2 companies (Gang de mobile for EA Mobile and Rayman for Gameloft), I-Play is the 3rd one to investigate Internet for promoting mobile games… Well done it’s cool!