I-Play…on my cellphone or not?! August 3, 2007Posted by Phil Jeudy in Gaming, Wireless.
Promoting mobile games is not that easy…still not a mass market industry…many marketing investment requested by carriers (from 80 to 90% of this business is made on carriers portals…)…and very low ROI.
I have always been convinced by necessity to organize part of marketing activities on web…for using the power of Internet to deploy a brand, products, and use people to web2wap stuff.
I have learned today a funny operation made by I-Play I wanted to highlight. This kind of initiative is to me very interesting…and I think that this company…and Caroline in France are doing a great job, with surely less ressources that EA Mobile or Gameloft.