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Figures and visibility on UK mobile content market… June 14, 2007

Posted by Phil Jeudy in Wireless.

Mobile Games 

…and mostly mobile games is my focus!
There have been already some public informations given by Orange UK in The Guardian…Amongst 15 Mio of suscribers using multimedia services through Orange portal…2,1 Mio people using Internet on mobile…and 750K downloads of mobile games in Q1 means an average value of 250K. Average age of cutomers for this is around 30!
What kinf of games downloaded? Top 10 for Q1…
1 Sonic the Hedgehog, part one (pictured right)
2 Worms 2006
3 Space Invaders (Anniversary Edition)
4 Tiger Woods PGA Tour 07
5 Deal or No Deal
6 Sonic Jump
7 Brian Lara International Cricket 2007
8 Midnight Bowling
9 3-in-1 Pub Pack
10 Dogz
Mobile Industry dot Biz gave more recently, due to some announcement made by GfK in UK…
83 Mio£ sales for mobile games for 12 rolling months ending March’07. In parallel, ringtones market have been 76 Mio£ and track music 23 Mio£. Still apparently 90% of marketplace is carriers portals…One third of sales performed by 10 games…and 3 games are 30% of total (there must be some Tetris behind the list but they don’t say…which others?!). Average price: 5£ with statisfied customers…a dream!

Transparency is key and mandatory for any business…Thank you mates!


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