Mobile Monday in Shangai: Branded Handsets and Accessories… June 12, 2007Posted by Phil Jeudy in Wireless.
…will China follow the trend?
Following introduction from the organisor of the coming Mobile Monday in Shangai on June 16th, “On May 21, 2007, Vodafone launched its first “Vodafone-only branded ultra-low cost consumer handsets”. In the same time, we have seen outside of China the emergence of a breed of co-branded handsets, such as the Motorazr Dolce & Gabana, the LG Prada phone, Disney Mobile phones (etc), a trend fostered also by the emergence of MVNOs (Mobile Virtual Network Operator – Virgin Mobile is an example) across Europe and the US, and the need for greater differentiation from retail brands. So far, China and its 2 largest operators have only mildly caught up with the fever, offering only slight customization in a few selected handsets, and little or no “quality” accessories accompanying new branded phone concepts. Modelabs Group, an expert in the field of tailor-made mobile phones and accessories, along with Disney Consumer Products, which launched an MVNO in the US and branded handsets in many countries including China, and EBT Mobile, one of the largest mobile phone distributors in China, will help us assess how the local mobile phone market will evolve towards phone and accessories branding and differentiation, and when! “
Companies that will be on the event:
Modelabs Group S.A. – www.modelabs.com
ModeLabs Group designs tailor-made mobiles. As a player in the new generation mobile telephony ector (CDM – Customised Design Manufacturer), it designs, develops and distributes mobile telephones, accessories and services for operators, distributors and mass consumer brands in an integrated, flexible way.
Disney Consumer Products
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (DIS) that extends the Disney brand to merchandise ranging from apparel, toys, home decor and books to interactive games, food and beverages, electronics and animation art.This is accomplished through the work of DCP’s various lines of business: Disney Toys, Disney Stationery, Disney Home, Disney Food, Health & Beauty, Disney Consumer Electronics, Disney Apparel, Accessories and Footwear and Disney Worldwide Publishing
EBT Mobile – http://www.ebtmobile.com/
EBT Mobile is a professional provider and distributor of mobile products and services. It’s goal and mission statement? ” EveryBody Talk!”. An AIM London Stock Exchange listed company (Ticker: EBT), EBT owns hundreds of stores in Eastern Region of China, working closely with leading service providers, hypermarkets and manufacturers in China.
Happy Mobile Monday in China!