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Mobile Monday Paris June07 June 4, 2007

Posted by Phil Jeudy in Wireless.

The June session was dedicated to Mobile Marketing…After some ROI (return on informations) from sponsor BETC (the road is a long one before brands get convinced by investing on mobile marketing), the more interesting was the presentation of TagAttitude and their AudioTag…
Such a simple process, that it seems there is no interest to do it. Bruno, initiator of Mobile Monday Shangai, did not know exactly what to think about this product. I think now he knows…tbf! The mobile industry & ecosystem is so tricky sometimes that it becomes to far from simple things…
Dial 3112, wait for the call to be received, put your mobile phone closed to the box, wait for the audio signal and then you’ll get the link to access to some wap portal site. Ok, the handset is to comply with multimedia properties…but the way to access to wap is reliable…and that’s a big step!
Futurlink was unfortunately the last…French people can’t wait sometimes, and the Spanish entrepreneur did not have the full attention his concept should have…considering the fact that there are certainly more things to happen now in Spain than in France. But Gauloise attitude is hard to change…


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