Journée des Annonceurs EBG March 28, 2007Posted by Phil Jeudy in News!.
Very interesting conference organised by EBG on March 27th in Paris, Salons Hoche.
Attendees: Top 100 companies investing in online marketing and Top 100 companies investing offline. Benchmarking is key!
1. Internet: what for? There are still comanies not yet considering Internet as a marketing tool…
2. Webanalytics – Audience measure, perfomance measure
3. How do multi-products companies manage their Internet policy – Mainly central structure, and dedicated in branch/country/per product line…but light staff!
4. Choice and management of web agencies – sorry could not attend
It’s really interesting to hear that for many companies Internet is just at its first stage of implementation, spending only 3% like Nestlé of its total cross marketing budget (Coca Cola France mentionned 20%)… Many experts mentionned they were fully convinced of the success of Internet investment, which is a little bit out of the feeling we have from what we can hear on media. Touchpoint has been mentionned severall times, gonna watch this out later http://www.tpmetrics.com/default.asp
And mobile marketing, with it’s brand new possibilities, ad-servers? “That’s blablabla”, not really a next project from main brands I asked around me. Don’t worry be happy, time will come!
More informations in French here http://www.ebg.net/annonceur.php
Btw SFR announced a Triple Play offer for April 25th (yes including mobile and ADSL)!