MoMo in Shangaï: Mobile Payment March 27, 2007Posted by Phil Jeudy in Wireless.
Bruno Bensaid, local initiator of Mobile Mondays in Shangaï, gently sent to me the registering newsletter of past meeting on Marc 12th 2007: mobile payment.
M-Payment is a major issue in Mobile industry as its implementation would/will permit to definitely open the “free-wap” or other “off-portal”. Carrier’s portals is not the unique market place possible from a technical point of view, and it is now possible to imagine a wap site where you could order any type of goods you can buy in Web.
The introduction :
“M-commerce”, “mobile wallet”, “Near Field Communications (NFC)” or “m-ticketing” are not savvy marketers’ jargon anymore! Like a vengeance, mobile payment & transactions is back in the limelight in China , for good this time.
NXP and Sony, two heavyweight players in the contactless technology, recently announced they teamed up to standardize mobile wallets. In Japan only, 12.6 million consumers already have their credit card embedded in a chip in their mobile phone, and they can pay for purchases by swiping their phone over a wireless reader. The Sony-provided chip is also installed in 32 million “wallet phones” and in as many as 120 million contactless cards. A slew of trials or commercial launches in Germany , Taiwan , France , The US, The Netherlands, Malaysia , Korea , Thailand and the Philippines confirm the growing trend outside of Japan .Yet, China is not standing still, as several trials are also taking place, such as in Shanghai or Xiamen . In 2006, a field trial started in Xiamen together with NXP, Xiamen e-tong card, Nokia and China Mobile Xiamen . The Nokia phones, equipped with an NXP NFC chip embedding a mobile wallet , can be used to shop in over 4,500 locations equipped with contactless readers as well as similarly equipped entry points in the public transportation system.
Even more recently, China Mobile just announced they joined a group of its industry peers to lead a worldwide program to extend the use of mobile phones for payments at any point of sale. The “Pay-Buy Mobile” initiative was launched on Tuesday with 14 mobile operators – representing more than 900 million subscribers – by the GSM Association. Industry insiders predict the most popular M-transactions will revolve around:
– Ticketing (transportation, e-tickets etc)
– Micro payments using a mobile wallet with NFC/sms/wap sessions (payment at convenience stores, top-up, utility bills payment etc) and mobile banking (account balance, money transfer etc)
– Information on the move, service discovery and purchase (with NFC, QR code etc).
The companies that participated to the MoMo in Shangai:
Smartpay was founded in 2002 as a corporate spinout from Linktone Ltd, a leading Chinese provider of wireless value-added services across mobile networks in China . (Nasdaq: LTON). Building up on the existing financial infrastructure, SmartPay enables individuals and merchants to securely and conveniently send and receive money anytime anywhere via the mobile phone.
NXP is a top 10 semiconductor company founded by Philips more than 50 years ago. Headquartered in the Netherlands , the company has 37,000
employees working in 26 countries across the world. NXP creates semiconductors, system solutions and software that deliver better sensory experiences in mobile phones,personal media players,TVs, set-top boxes, identification applications, cars and a wide range of other electronic devices.
PS: the next Mobile Monday in Paris is dedicated to…M-payment!
More about Mobile Monday worldwide http://www.mobilemonday.net/
Some interesting links thanks to contributors of MoMoers in London: